Client: Paulina Sierra

Services: Logo design, Visual identity, Launch campaign, Brand guidelines

Year: 2019

Paulina Sierra is a brand of lady’s clothing that seeks to make women feel special with each garment, with a timeless and youthful style. The brand is socially and environmentally conscious, with an elevated aesthetic. The high-quality materials are sourced from Colombia.

The logo was designed to showcase a classy style, and the identity relies heavily upon a color palette that was pulled from the fabric used in the very first collection. As the brand’s versatile silhouettes, the colors are designed to be layered or stand-alone and last longer than just a season.