Dey Donuts is a doughnut and sweets store with a long history in Barquisimeto, Venezuela. Seeking to expand their market they created a new retail line called Dey Donuts Bakery that offers a variety of bagels and donuts.

For the bagels' label, we worked with the same green squares background of the logo to make it recognizable for customers. The color palette was chosen to differentiate the flavors for each bagel, using it to highlight different elements on the labels.